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Are you bored of hearing online marketing agencies talking about conversion rate optimisation like it's some hugely complex and arcane process? We are too. There's no doubt that it's a very involved procedure with an awful lot of work to do to ensure that you see the best results possible, but there's also no need for us to talk about it like it belongs in Area 51. Put in simple terms, your site is your shop front, business card and contact form, and conversion rate optimisation is the process of ensuring that for each of those purposes it is optimised to perform at the best of its ability. Through analysing your page for strengths and weaknesses, we are able to tweak bits in design, functionality and user experience so to make sure that your site is the best it can be. In an ideal world, we want your users to arrive at your site, find exactly what they want and have the easiest possible journey to converting.

CRO, Let's Illustrate with an Example…

So if your newsletter is not getting any subscriptions and your target for 2012 is to increase subscribers, we can try a series of different design adjustments and colour scheme changes, to see which converts at a higher rate. So if a green background with white writing means more subscriptions, then it is pretty obvious which to go with.

Site Design Optimisation

Optimising your site for conversions can help you to reduce your bounce rate (the number of people who arrive at your site and leave immediately) which will in turn increase your site's profitability. A site which converts at a higher rate needs to spend less on PPC and SEO and can make sure that the content your site does have is best performing in its ability to generate links and provide your site users with information. We like to think of it like heating your home, if you make sure the windows are double-glazed, radiators are bled and your walls are insulated; your overall spend on keeping warm will be lowered. If CRO sounds like something your business cannot do without (…which it should), then get in touch and let us help you increase your sites profitability.